Launched in September 2014, New Orleans was Laureus USA’s first Sport for Good City. The Sport for Good New Orleans initiative has built a cross-sector coalition of over 20 diverse partners dedicated to improving the lives of youth and community through the power of sport. Our vision is that New Orleans becomes a place of endless opportunities for youth to participate and lead in sport, encouraging a healthier, more collaborative, and vibrant New Orleans. Since our launch, we have:
- Impacted the lives of over 80,000 young people through grants to sports-based youth development organizations
- Engaged over 200 staff members, coaches and cross-sector individuals through trainings and convenings
- Partnered with Nike, Allstate Sugar Bowl and Brees Dream Foundation to revitalize youth sports participation in New Orleans East and Joe Brown Park
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