Sport For Good New Orleans

Launched in September 2014, New Orleans was Laureus’s first Sport for Good City. Since then, the Sport for Good New Orleans initiative has now reached more than 80,000 youth and has built a cross-sector coalition of 20 diverse partners dedicated to improving the community through the power of sport.

Alongside grants to seven local non-profits, Laureus provides training for coaches, networking for program staff, and monitoring and evaluation support to help expand each program’s impact and reach. Our founding partner, Mercedes-Benz, has invested more than $2 million in Sport for Good New Orleans over the last three years.

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Tess Belt: Director of Education, Tulane Center for Sport; Systems Co-Chair

Branna Elenz: Program Manager, Community Works of Louisiana; Equity Co-Chair

Kerry Williams: Executive Director Metropolitan Youth Foundation; Education Lead

Jon Skvarka: Executive DirectorLOOP NOLA; Professional Development Lead

Mercedes Townsend: Attorney and Founder of Friend of the Court; Equity Lead

Dr. Ashley Baker: Founder of Women in Sports Forum, Michigan State University; Chief Diversity, Equity, and Inclusion Officer

Jody Braunig: New Projects Director, Wild Fundraising; Recruitment and Retention Lead



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