Our founding was inspired by Nelson Mandela.Discover our history
In the words of our founding patron Nelson Mandela, we believe that sport has the power to change the world. Sport bridges divides to bring communities together, it improves physical and mental health, and it teaches valuable life skills including confidence and leadership. To better serve youth in underserved communities, we support the growth of organizations that are using sport as a tool for social change. Since 2012, we’ve invested over $30M in sports-based youth development programs, positively impacting the lives more than 1 million young people.