Our Partners

Founding Patrons

Laureus was established globally in 2000 at the inaugural Laureus World Sports Awards. The first Patron of Laureus was Nelson Mandela.  At the inaugural Laureus World Sports Awards, he made his famous speech about sport having the power to change the world. From that day, President Mandela’s powerful vision has become the philosophy of Laureus and the driving force behind its work.

Richemont and Daimler are our founding patrons and provided the initial investment for the Laureus Foundation to launch. They still support the work of Sport for Good around the world.

Sport for Good Partners

We work closely with corporations, foundations, brands, leagues, teams and athletes to develop mutually beneficial partnerships that create positive change in the lives of youth around the country. Through financial investments, community events, employee and client engagement, and powerful media opportunities, our unique partnerships with these committed organizations ensure the collective goals of all parties involved are achieved.

Athletes Unlimited

Athletic Brewing

Chicago Cubs Charities


Comic Relief

Foot Locker


IMC Foundation

IWC Schaffhausen


Marcus Allen Foundation


National Football League

National Football League Players' Association



Play Academy with Naomi Osaka

Polk Bros. Foundation

Susan Crown Exchange

If you’re interested in making an impact with Laureus USA, please contact: rachelle.patel@laureus.com

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