Our Partners

Founding Patrons

Laureus was established globally in 2000 at the inaugural Laureus World Sports Awards. The first Patron of Laureus was Nelson Mandela.  At the inaugural Laureus World Sports Awards, he made his famous speech about sport having the power to change the world. From that day, President Mandela’s powerful vision has become the philosophy of Laureus and the driving force behind its work.

Richemont and Daimler are our founding patrons and provided the initial investment for the Laureus Foundation to launch. They still support the work of Sport for Good around the world.

Sport for Good Partners

We work closely with corporates, foundations, brands, leagues, teams and athletes to develop mutually beneficial partnerships that create positive change in the lives of youth around the country. Through financial investments, community events, employee and client engagement , and powerful content and media opportunities our unique partnerships with these committed organizations ensure the collective goals of all parties involved are achieved.

Beyond Sport

Brees Dream Foundation

Cubs Charities

Comic Relief


Generation Amazing

GoGo squeeZ

Fulk Family Foundation, Inc.

Foot Locker

IMC Foundation

IWC Schaffhausen


Kevin Durant Charity Foundation

Marcus Allen Foundation



National Recreation Foundation


Play Academy

Polk Bros. Foundation

Susan Crown Exchange


If you’re interested in making an impact with Laureus USA, please contact: rachelle.patel@laureus.com

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