Sport For Good New Orleans

Launched in September 2014, New Orleans was Laureus USA’s first Sport for Good City. The Sport for Good New Orleans initiative has built a cross-sector coalition of nearly 60 diverse partners dedicated to improving the lives of youth and community through the power of sport. Our vision is that New Orleans becomes a place of endless opportunities for youth to participate and lead in sport, encouraging a healthier, more collaborative, and vibrant New Orleans. Since our launch, we have:

• Given over 67 grants to sports-based youth development organizations in New Orleans, impacting the lives of over 21,000 young people 
• Engaged over 200 staff members, coaches and cross-sector individuals through trainings and convenings
• Invested nearly $3M back into the community
• Partnered with Nike, Allstate Sugar Bowl and Brees Dream Foundation to revitalize youth sports participation in New Orleans East and Joe Brown Park
• In Fall 2024, Sport for Good New Orleans launched an initiative that will build greater access to sport in schools through a grantmaking strategy that facilitates healthy collaborations. The Pincus Family Foundation has provided seed funding to pilot this project.

Become a Member    Sport for Good Connect  Upcoming Events

Lessons Learned Since 2014 in Sport for Good New Orleans:

• Sport has positively impacted generations of young people and communities through civic engagement partnerships with youth-led initiatives addressing gun violence, mental health, gender equity, workforce development, and educational outcomes.
• Sport has facilitated unique partnerships with brands, athletes, professional teams, local government, and parks and recreation departments to ensure youth organizations leveraging high-quality sports are part of an ecosystem of positive impact.
• Sport has built deep trust with a diverse community of partners through events, trainings, and capacity building experiences. This space has offered opportunities for collaborative partnerships to grow among stakeholders and ensure more young people have access to sport.
• Sport for Good New Orleans has learned that even in a small city, such as ours, there are some barriers to effective and consistent collaboration between youth sports organizations and schools. We have some ideas and strategies on how to break those barriers down to ensure we build greater access to sport for young people.