Todd Gurley and Gatorade, alongside Laureus USA, Surprise the Salvation Army Bellwood Boys and Girls Club of Atlanta with $25,000 for Sports Programming
Former NFL star and Georgia legend Todd Gurley surprised Laureus USA partner Salvation Army Bellwood Boys & Girls Club at a youth flag football practice last week with more than tips on how to play the game. Through a partnership with Gatorade, Gurley is donating $25,000 to ensure the program’s youth have the equipment and resources they need to participate in flag football and other programming, further fueling Gatorade’s goal of driving equity in sport.
Laureus USA is proud to be a national partner of Gatorade’s Fuel Tomorrow Initiative, working together to break down barriers and build a more equitable world in sports. This activation and grant to the Bellwood Boys and Girls Club is another example of this commitment and partnership in action. We share the belief that everyone should have the opportunity to benefit from access to sports and are committed to making an impact in local communities and unlocking opportunities for every kid to play sports.
“We are grateful to Laureus USA for connecting us to Gatorade for this incredible opportunity. We have been a Laureus USA partner through Sport for Good Atlanta for years and appreciate their ongoing commitment to the Atlanta community,” says Joshua Dickerson, Executive Director of The Salvation Army Boys & Girls Clubs of Greater Atlanta. “A lot of our kids face challenges at home and in the community, so getting a chance to play sports and be part of a team makes a huge difference.”
Sport for Good Atlanta is a long-term, collaborative approach to strengthening Atlanta communities through the power of sport. Launched in January 2017, Laureus USA has funded over 20 organizations providing free sport and life skills programming to youth primarily on Atlanta’s Westside. Laureus USA has also formed a city-wide coalition of local stakeholders from non-profit organizations, government, businesses, and educational agencies that work together to harness the power of sport to address challenges that Atlanta communities face, while also providing wrap around services, professional development and capacity building opportunities for non-profit leaders and their staff throughout the Metro Atlanta area.
Major thanks to Gatorade and Todd Gurley for supporting these ongoing local efforts and giving the kids at Bellwood Boys and Girls Club a day they will never forget!