Nike and Laureus Sport for Good USA are proud to announce Made to Play NYC Neighborhoods in central Brooklyn and the South Bronx – a partnership with 10 grassroots play and sport organizations to increase access to sport and safe spaces for girls of color as well as support female coaches of color. This three-year, $1 million commitment was shared by Nike and Laureus leaders at a convening of the 10 organization partners at Nike’s NYC headquarters last week. The program will focus on girls, ages 7-14, and female coaches of color with the goal to increase access to sport and safe spaces for girls in and around Brownsville/East New York and Crotona/Morrisiana.
The initiative extends Nike’s place-based approach to create impact by helping to expand programs, nurture the health of young girls in the two communities and inspire community engagement.
The overall program will run from 2022 through the end of 2024 to help build the capacity of organizations and create a deep bench of support through leadership and coaching strategies. Success of the initiative will be measured by increased access to sport for girls of color, coaches who feel supported and celebrated by their organization and strengthened capacity of each community organization.
provides underprivileged children and youth with healthy and safe alternatives in organized sports.
provides opportunities for public school students to strengthen their bodies, minds and spirits through our school-based fitness programs.
provides year-round volleyball training and youth programs, which help youth achieve their athletic, social and academic goals.
improves the lives of youth and families living in the Crotona section of the Bronx through programs that expand opportunities, develop leadership, and build community.
mission is to positively influence the lives of young people through the vehicle of sports by teaching the value of teamwork and the importance of discipline, hard work, and responsibility.
seeks to create equitable opportunities for young people to experience sport, express themselves and inspire positive change off the field and outside the classroom.
assists Brooklyn youth in their pursuit of college enrollment using basketball as the hook for academic engagement and character development.
empowers the next generation of young girls to become fierce, amazing leaders through confidence, passion & community impact, all while learning the game of basketball.
assists girls ages 5 – 17 in becoming accomplished athletes, able to move on to the collegiate level and complete their education with the aid of athletic scholarships.
introduces under-resourced communities in NYC to the sport of fencing and its principles of fitness, discipline, focus, strategic thinking and problem-solving.
aims to promote health and wellness among women of color living in Brownsville through a walk to run program.
provides opportunities for young people in Brownsville to lead a movement for peace and equity through basketball.