Sport can be a powerful force in a girl’s life. Yet, around the world, 45% of teenage girls are dropping out of sport – at twice the rate of boys – because of low body confidence.
Laureus Sport for Good is proud to be a partner of the new Body Confident Sport program to build body confidence for millions of girls, and make sport a place where they feel like they belong.
Body Confident Sport is a first-of-its-kind, evidence-based set of coaching tools to build body confidence in 11–17 year- old girls. It was co-developed by Dove and Nike, in partnership with world-renowned researchers and experts – the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport – and includes input from girls and coaches from six countries, including France, India, Japan, Mexico, the U.K. and the U.S.
Body Confident Sport provides coaches with the materials they need to increase girls’ body confidence, body image and self-esteem through sport. We invite you to learn more about the program at www.bodyconfidentsport.com
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