Our
History
Our founding was inspired by Nelson Mandela.
Discover our historyIn the words of our founding patron Nelson Mandela, we believe that sport has the power to change the world. Sport bridges divides to bring communities together, it improves physical and mental health, and it teaches valuable life skills including confidence and leadership. To better serve youth in underserved communities, we support the growth of organizations that are using sport as a tool for social change. Since 2012, we’ve invested over $33M in sports-based youth development programs, positively impacting the lives more than 1 million young people.
Our mission is to improve the lives of youth and unite communities through the power of sport.
Read moreWe measurably improve the health, education, employment and social cohesion of youth.
Learn moreWe work with corporations and foundations to make a lasting impact in underserved communities.
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